First off this week we're introducing newcomer Alexis Jordan who releases her first single 'Happiness' next week, a track full of man made trance sounds with a high tech odd-ish video. Can she make any impact though?
The track has a hypnotising rhythm which is extremely easy to listen to, smooth, and maintained constantly throughout which could have damaged the overall song, making it a little dull. However in this case the perpetual nature of it adds to the vibe of the single, re-enforcing the mellow tones.
The hook is also very melodic and has a Ciara-like quality to it which is highly endearing, whilst keeping its own sound. This is no Ciara cover by any means, although obvious comparisons can and will be made between the pair. The chorus is likeable and innocent, with Jordan skipping through lines such as 'through strength I found love..." etc
As the song progresses, Alexis' voice strengthens and she finds power in her lungs which is quite surprising given the overall feel of the song and the kind of artist many will assume her to be. Belting out some quality notes, the young popstar might actually develop into a little powerhouse with further material.
The track slips into your mind like melting butter and is a pleasant little R'n'B number that is made for finger and foot tapping, and forgiving the strange video, we wish Alexis Jordan well and hope this track finds some success as we get the feeling she could be an extremely versatile performer.
8/10 - Spice!
No comments:
Post a Comment