First of all, the single feels a little gimickey just in terms of the idea behind it. The fact that Robbie and Gary have overcome their rift didn't really mean that they HAD to release a single together to prove the fact but it's because of this that millions of housewives across the country will be getting their kids to show them how to download it.
Coming to the single itself, 'Shame' has a country-like sound to it, and it kind of reminds us of the theme to some kind of OAP's sitcom or countryside drama. The lyrics to the track are sentimental, referencing old rivalries and regrets, although come across as being clichéd and awkward at times and some of the rhymes used are far too predictable and could have been written by the lyricist of a bad boy band.
However, the track is still listenable and is fairly pleasant but just lacks that spark of genius that many now associate with Robbie. Not so much Gary...oh that solo career...It would seem almost written to be a sing-along track for those middle aged women who love to throw their oversized pants at Take That at any given moment.
Whilst the idea behind the single is nice, this just doesn't feel believable and many would, and possibly should, have expected more magic from the pair. I can't help but feeling that this is a bit of a letdown overall, especially for a track destined to feature on Robbie's second greatest hits CD.
5/10 - Ice.
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