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Welcome to The Ice, Spice and Vice Files!

Here we aim to provide you with 7 full length and detailed reviews, one for each day of the week, of the highlights (or lowlights as the case may be) of the following week's single releases.

You will also find plenty of other features, including the UK midweeks singles chart which is updated daily, roundups of both the international music and boxoffice charts, a glance at the X Factor UK, a 'Who's On Top?' magazine section as well as some other treats too, such as our 'Star Power' featured artist page and 'Introducing...' page.

As always, if there's something you want us to review or feature, just let us know via email or comment and we'll try and sort something out. We're very friendly like that ;-)

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Wednesday 8 September 2010

Cher Lloyd - Turn My Swag On - X Factor


Now tipped as a hot favourite on the X Factor, and having over one and a half million view of her audition on youtube, how long can Cher Lloyd ride out the success of her popular first audition?


It's clear to see that Cher initially appears to have all the qualities required in order to fill the boxes to be a pop star...Stunning looks? Check. Funked up wardrobe? Check. Vibrant personality? Check. Stage presence? Check. Pop star moves? Check.


From the moment she stepped onto the vast X Factor stage, she held not only the judges, but the audience and viewers at home captivated. Her unique personality easily transgressed into her standing ovation-worthy performance of Keri Hilson's take on Soulja Boy's 'Turn My Swag On.' Throughout her brief audition, Cher simply WAS a popstar, if it wasn't for her intriguingly standout voice viewers tuning in may have believed that they were in fact watching a performance by Cheryl Cole, due to the striking similarities in looks, style and performance.


However, although I too was taken in by her performance, there do appear to be several areas of concern for Cher's progression on the show. When not treating the audience to her well rehearsed vibrato, hints of flat notes appear on the third to fourth listen. This is not to say that Cher's vocal abilities are in any way lacking in a normal environment, but given the fierce competition often found in the X Factor, Cher may struggle to find her niche.


Furthermore, it is difficult to see how Cher will cope with the many varying themed weeks incorporated on the X Factor. Will Cher, for example, be able to turn in a strong and genuine vocal performance on Big Band week?


Finally, it appears that there are serious concerns as to how Cher will cope if she makes it through to face the live shows due to the fact that she's only 16 years old, a revelation that came as a shock even to judge Louis Walsh. Producers of the hit show are said to be keeping a watchful eye over Cher should the pressure of the contest prove too much for such a young entrant.


I sincerely hope that Cher makes it through to at least the 'judge's home' stage and possibly to the live shows so that she can continue to grow as an artist. I really do believe that Cher presented one of the best conceived X Factor auditions of recent series and that she truly could be a diamond in the rough.


8/10 - Spice!

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