I'm not going to pull any punches, to me this song holds no appeal. From its dire introduction of 2-0-1-2, (catchy...) to it's lacklustre chorus, this song brings nothing new to the table.
The verses by Jay Sean are nothing new or special in any way, filling every criteria for the word "cliché" it can, including talk of being "survivors" until the end...
The chorus does little to make up for its dated lyrics as set up in the verses, showing little to none of the drive and excitement expected of a song that deals with the celebration of the end of the world and would be more acceptable as a forgotten 90s boyband track.
As Nicki Minaj delivers the second verse the song finally steps up some level of enthusiasm, with the new first lady of hip-hop treating us to more spirit than Jay Sean does in the entire build up. Minaj creates the feeling of a need to get on the dance floor...just as Jay Sean lumbers back into the track and wipes any such excitement away, coming across as a featuring artist on his own track.
All I can take from the chorus is that to be in attendance of Jay Sean's end of the world party would be sensationally dull, re-enforced by his introduction of some generic "ooohs" and "ahhhhs." Furthermore the idea of the track is not immediately clear from the beginning, and represents a desperate attempt to recapture the magic of Prince's '1999.' In conclusion, the concept is terrible and very dated, although I wouldn't be surprised if this does manage to scrape a reasonable chart position.
5/10 - Ice :-(
No comments:
Post a Comment