K-Row is back with yet another club tinged track, following up the success of her recent single 'Commander.' The echo filled intro builds up the excitement of the track and adds to the general feel of a 'fever for love,' whilst maintaining a decidedly more easygoing sound. Rowland's latest offering certainly give us an insight into the direction she's heading, and it looks as though we have a new club diva on our hands.
Accompanying the laid back beat are Kelly's fast paced vocals which complement the track brilliantly. This creates an addictive rhythm which will easily have you humming and then singing along after a couple of listens. The big lunged songstress uses this tune to fill us in on how it feels to be so in love, moving away from the colder lyrics of her Commander days.
However, the issue with this track is that it does sometimes feel as though Rowland is just showing off her impressive lung capacity, and as the song progresses perhaps she should have laid off the vocal bellows just a tiny bit. Despite this, her voice is softer than her 'Commander' alter-ego. Kelly displays some more delicate vocal dexterity towards the end of the track, which is an easy reminder of the talents of the performer and the chorus does lend itself towards the user-friendly sing-a-long kind of hook.
This is a great move away from all of the Beyoncé comparisons that have haunted Rowland since her debut solo single, although we're not sure whether this is as good a follow up to 'Commander' as may have been expected. Given good airplay and a chance for people to see its technology-themed video (Think i-Phone/Pad) there is no reason why this shouldn't sell.
7/10 - Spicey
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