Oh Iyaz...Iyaz, Iyaz, Iyaz...after his huge smash 'Replay' it seemed that we were on to the next big thing with this pop-come-r'n'b artist who could drop a killer hook. Now onto his third offering, however, and it would appear that Iyaz is becoming nothing less than predictable.
As with many US stars, Iyaz chooses to sing about how his love being 'So Big,' (Something to compensate for hmmm?) towards his girlfriend in this track, as well as the clichéd lines of how he loves to "...party it up, so big, spend it up, so big..." in the manner of a whole host of other egocentric US r'n'b stars.
The chorus sounds like a generic Ne-Yo leftover, essentially forgettable despite its feeble efforts to be a catchy number. Perhaps better production could have saved this song from being so mind-numbingly dull, a more upbeat tempo to suit the lyrics may have worked wonders, but for a song claiming to describe the passion felt for his partner the song lacks just that - passion of any kind.
The song seems more suited to being an album track than an actual release, especially now that the fire of 'Replay' would appear to be spent. There's no conviction to 'So Big,' although after a couple of listens the chorus may linger in your mind, it definitely won't me "...stuck on replay" for long.
4/10 - Ice :-(
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